The advantage of Instagram over other social media platforms People are more likely to follow and engage with brands on Instagram than any other social media platforms. It is a great tool for building brand awareness, engagement and driving traffic to your website and has a much better engagement … [Read more...] about Could Instagram Benefit your Business?
Digital Mums Social Media Management Training
As part of the Digital Mums course I took this year, I ran a social media campaign called ‘Mission Happiness’. My aim was to encourage people to take care of their health with the goal of feeling good, rather than just looking good. The platforms I focussed on were Twitter and Instagram, though I … [Read more...] about Digital Mums Social Media Management Training
What Is Search Engine Marketing (SEM) ?
SEM is the process of making your website visible to search engines. Bringing consumers to your website and presenting them with content relevant to their needs. From a business perspective it is important to tailor the links and messages to make potential customers aware of product information … [Read more...] about What Is Search Engine Marketing (SEM) ?
Why Use Social Media to Market Your Business?
With so many ways to market a product or service, how do you know which one is the best for you? In short: For any small business with a limited budget, social media can be a very cost effective way of attracting new customers or clients quickly, without having to invest in a website, advertising … [Read more...] about Why Use Social Media to Market Your Business?
Where to Find Free Images For Your Blog
Blog and social media posts are much more likely to catch someone's eye if they include decent imagery, but the cost of a subscription to iStock Photo or Adobe image library might not be something you've budgeted for. This doesn't have to be a problem though as there are many good stock image … [Read more...] about Where to Find Free Images For Your Blog
The Best Social Media Tools
These are a few of the apps and tools I can't live without. Some are free and others are premium, but all good value if they've made the list: Buffer Buzz Sumo (limited number of free uses) Canva Feedly Flipboard Google Alerts If This Then That (IFTTT) Pocket Repost … [Read more...] about The Best Social Media Tools