If you’ve watched my previous video, you’ll have your profile optimized already.
So now you’re ready to start connecting with people. It’s often a bit overwhelming knowing who to connect with and where to start but it’s important to keep your ideal customer avatar in mind.
Not that you should only connect to people who fit this ideal customer avatar but they should be your main focus. If you’re targeting marketing managers at tech companies for instance, I suggest searching with this job title, then filtering by location and connection type.
Even if you’re interesting in making connections around the world I would still suggest you narrow the region to begin with and work through different areas. For example limit the search to people in London or at least your country, then select second degree connections ’cause they’re more likely to accept your request, then go through the list of the people with this criteria and send connection requests to about 10 of these people each day.
In my opinion, it’s perfectly acceptable to send connection requests without a message, your profile gives these people enough information about you and a message often annoys people or makes them feel they need to reply.
If you get in the habit of sending connection requests every day, you’ll build up a good network within a few months of potential customers and people to collaborate with. In addition to these connection requests, I think you should also connect to anyone you meet in real life, particularly in a professional capacity. Either colleagues, past and present or people you meet at events.
I also connect to anyone that shares interest in content or thought leaders and some of the recommendations made by LinkedIn. So, I’d recommend you do the same.
It’s good to increase your network so when you start to post your own content, it’s actually seen, but building a network takes time so don’t let your number of connections stop you posting on LinkedIn.
Let me know in the comments below if you found this video helpful and if you’d like to connect, please drop your LinkedIn URL in the comments below. Thank you, and see you in the next video.